For everyone’s safety, Idaho Power has a firm policy requiring employees to drive attentively, put down their phones and just drive. In 2014, Idaho Power launched the Just Drive campaign to encourage everyone to avoid distractions. We also partner with the Idaho Transportation Department to help shift drivers’ focus to engaged driving.
Why Safe Driving Matters to Us
Distracted driving is taking your eyes off the road, your hands off the wheel or your mind off the drive. It is responsible for one out of five fatal car crashes nationwide. Additionally, distracted driving is a leading cause of car accidents, and car accidents with power poles cost Idaho Power (and our customers) $1 million each year. This video, produced by our Just Drive partners at KTVB, highlights the causes and tragic results of distracted driving. You can also watch this video about our shift to engaged driving.
Tips to Drive Safely
Help us create safer roads across Idaho and eastern Oregon by following these tips:
- Take extra care during the 100 deadliest driving days — the period between Memorial Day and Labor Day. While summer usually offers the best weather for driving conditions, like dry roads and longer daylight hours, it often means more traffic and distractions.
- As back-to-school season starts, watch for school children in crosswalks, school zones and at bus stops. Also, be prepared for more traffic on the roads during drop-off and pick-up times.
- Think about and discuss ways to reduce distractions and help all of us become engaged drivers.
- Talk with drivers in your household about why it’s important to be an engaged driver and put down the phone.
Planning for Emergencies
We not only want everyone to be engaged drivers, but we also want them to be prepared in an emergency. That’s why we encourage customers to have regular vehicle maintenance done, as well as have emergency car kits available. Here are the items we recommend including in your kit:
- First-aid kit
- Waterproof matches
- Windshield scraper
- Jumper cables
- Compressed air with tire sealant
- Road maps
- Tool kit
- Paper towels
- Brightly colored cloth
- Bag of sand or cat litter
- Tow rope
- Tire chains
- Collapsible shovel
- Container of water
- Non-perishable food (canned goods, crackers, etc.)
- Non-electric can opener
- Battery or solar-powered chargers for your devices
- Flashlight and extra batteries