The Just Drive campaign encourages drivers to avoid distractions while driving, especially cellphone use, in order to pay full attention to the road.
Distracted driving is taking your eyes off the road, your hands off the wheel or your mind off the drive. It is responsible for one out of five fatal car crashes nationwide.
Idaho Power launched the Just Drive campaign in 2014, shortly after creating a hands-free driving policy for all our employees. Distracted driving is a leading cause of car accidents, and car accidents with power poles cost Idaho Power (and our customers) $1 million each year.
Idaho Power and Just Drive partner KTVB/KTFT encourage drivers to put down the phone and just drive. This short video, produced by our partners at KTVB, highlights the causes and tragic results of distracted driving.
Take the pledge to put down your phone and just drive.
100 Deadliest Days
Known as the 100 deadliest days, the days between Memorial Day and Labor Day are the most dangerous for drivers, particularly for teen drivers on summer vacation. While summer usually offers the best weather for driving conditions, like dry roads and longer daylight hours, it often means more traffic and distractions. The National Highway Traffic Safety Administration said the number of travelers on the roads peaks as family and friends come together to celebrate. The deadliest day of them all: the Fourth of July.
Back to School
Idaho Power encourages drivers to watch for school children in crosswalks, school zones and at bus stops, as well as be prepared for more traffic on the roads during drop-off and pick-up times. For everyone’s safety, we stand firm with our policy to put down the phone and just drive.