Thank you for promoting the incentive offered through Idaho Power’s Home Improvement Program. We appreciate your participation in the program.

The following are a few guidelines for your use as you develop ads or marketing materials to promote the program.

Logo usage

• Participating insulation companies in Idaho Power’s Home Improvement Program must submit copy for review when using Idaho Power’s logo in program advertising or marketing.
• If a logo is used in an ad or marketing materials, the logo must be provided by Idaho Power and used in accordance with Idaho Power’s logo guidelines which will be sent with the logo. The Idaho Power logo is prohibited from ads in the Yellow Pages or other directory ads.
• Please specify whether you need a black and white or color logo and the file format you require.
• The color logo must appear in Idaho Power company colors: Teal (PMS 321) and Green (PMS 354).

References to Idaho Power

• If Idaho Power is mentioned in program advertising, we would appreciate the opportunity to review ad copy.
• Idaho Power may not be mentioned in Yellow Pages ads or other directory ads.

Incentive Language

• If the ad will state the incentive amount, ad copy and verbiage must correctly list the amount of the Idaho Power incentive.
• Where referring to an Idaho Power incentive, please use “incentive” instead of “rebate.”

Contact Information

To request a logo and submit your ad copy or script for review and approval, please contact:

Helena Fowler
hfowler@idahopower.com
Office: 208-388-2346
Fax: 208-388-2941

If Helena is out of the office and unable to meet your advertising deadline, please contact:

Krista West
kwest@idahopower.com
Office: 208-388-5361
Fax: 208-388-6908

Please allow three business days for review of advertising.